Information Design | Packaging Design | Demographic Research | Branding & Identity
Concept: To create a visually clearer image of the KIND Bar Brand, in a sense that the packages are easily differentiated, simpler, and easier to spot. Ideal for people with reduced vision.
A minimal take on an originally cluttered Brand Image. Brand recognition has been maintained as well as the vitality of being a memorable package design on the shelves of a supermarket.