Information Design | Packaging Design | Demographic Research | Branding & Identity
Concept: To create a visually clearer image of the KIND Bar Brand, in a sense that the packages are easily differentiated, simpler, and easier to spot. Ideal for people with reduced vision. 
A minimal take on an originally cluttered Brand Image. Brand recognition has been maintained as well as the vitality of being a memorable package design on the shelves of a supermarket.

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